Phase 1 offers a wide range of experiential solutions... for engaging employees and communicating with customers or channel partners. These include Annual Days, Conferences, Quarterly Business Meetings, R&R Programs, Milestone Events, Product & Brand Launches, Customer Loyalty meets, Promotions and Exhibitions, International Off-Sites, Trade Meets and Celebrations.
Titan BAM 2011
Winner of the Wow Award 2012 – Gold – as the Best MICE ‘Incentive Tour of the Year’.
Titan is the 5th largest watch manufacturing company in the world with leading brands like Sonata, Fastrack and Raga in its portfolio, claiming a market-share of 65%. Titan BAM is its Annual Business Conference for its business associates, employees and resellers.
The 2011 event was specially themed & driven to be enjoyable, allowing for bonding & leisure, over its primary business objectives. Over 1,100 people attended the conference over a four-day period, in Pataya (Thailand).
PHASE 1 has been organizing Titan BAM for the last seven years.
Explore the experience that we created for Titan BAM ’11.
IBM BP Summit 2011
The IBM BP Summit is IBM India’s Annual International Offsite aimed at its most cherished Business Partners - CXOs of companies like Wipro and TISL. Beyond sharing business plans, the purpose of the event is to bond with the partners.
2011 was IBM’s centennial year & the IBM BP Summit was to celebrate the 100 year milestone. PHASE 1’s services included destination management, theme conceptualization and the design & execution of all communication collaterals, activities and entertainment.
Brand / Product Launches
Launch of the Tanishq Jodha Akbar Collection
Shortly after the release of Jodhaa Akbar to critical acclaim, Tanishq commissioned PHASE 1 to design the press launch for their exclusive Jodhaa Akbar Jewelry Collection. With guaranteed media attention due to its association with the film, Tanishq wanted to go the extra mile and unveil the collection in a captivating, experiential and memorable way.
Judging by the ‘Best Product Launch EEMAX Award’ sitting on our mantelpiece , we think we did go that extra mile!
Facility/ Property Launch
Launch of U31
Asipac is India’s leading provider of business strategies, project concepts, planning and marketing solutions to the real estate sector. Asipac contacted us for the launch of a project called U31 owned by Radha Realty - an organization that has undertaken some of the largest projects in plotted development and gated communities thus far in Hyderabad and Bangalore. Each villa of the U 31 project was ultra exclusive costing upwards of INR 8 crores.
Click here to see our solution, which won us another EEMAX Award.
Launch of the Four Seasons Private Residences
Four Seasons Private Residences properties are located in 23 sought-after cities of the world and are known for their fine, personalized 24-hour service and exclusive amenities. The company was looking at launching their property in Bangalore with an event in congruence with their global image and appeal. Phase 1 created a roof-top private cocktail party with a stunning reveal of the location of the Four Seasons property against the city skyline.
Rewards & Recognition
Titan Impressions 2011
When Titan Industries, India’s largest specialty retailer, wanted to identify the best of its frontline staff; among 5,504 employees in 371 stores across 187 towns and cities, it turned to PHASE 1. Here is what happened:
Microsoft Ace Awards– Chorus 2012
Microsoft GTSC wanted to congratulate its employees for contributing to the company’s outstanding performance at their Ace Awards celebrations this year and also to inspire team work for the year ahead. What turned out was a revolutionary experience & an employee base that is more loyal than ever before...
Accenture wanted an event to celebrate the diversity of its workforce and instil a sense of bonding with the company. The solution PHASE 1 devised became what is perhaps ‘India’s largest Employee Talent Program’ ever. For a glimpse of this larger-than-life experience, read on:
Lifestyle Party Property
Hollywood Limited 2012 at the UB City
The UB City, a joint venture of the UB Group & the Prestige Group, is India’s first luxury mall & carries the most premium international brands such as Luis Vuitton, Jimmy Choo, Rolex & other.
The ownership was looking at associating with an event management group to bring in a niche New Year party property.
Phase 1 created an exclusive & stylised version of its older New Year party property , naming it Hollywood Limited 2012. Read on: